I Am My Brand: How to Build Your Brand Without Apology

I Am My Brand: How to Build Your Brand Without Apology

by Kubi Springer
I Am My Brand: How to Build Your Brand Without Apology

I Am My Brand: How to Build Your Brand Without Apology

by Kubi Springer


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Dynamic female brand builder Kubi Springer offers essential advice on how to develop and attain personal brand success.

Kubi Springer has worked with some of the biggest brands in the world including Nike, L'Oreal, Blackberry, MTV, Justin Timberlake, Rolls Royce Motor Cars and Aston Martin. In I Am My Brand, she lays out a toolkit for personal brand success. Featuring dynamic female brand builders from around the world, the book is a woven tapestry of personal brand advice with storytelling and support that offers a practical guide for female entrepreneurs, freelancers and executives.

Kubi explores the tools used by different women, from across cultures, to build their personal brand, as well as the challenges they faced and their paths to overcoming them. Focused on the skills needed to succeed, their stories—coupled with the author's expertise—will support readers on their own journey to brand success.

The book is written in a down-to-earth style, with light entertainment and real life anecdotes, providing insights into how to create, package and grow your personal brand. I Am My Brand is a testament to the power of being a woman and illustrates what it takes to build a powerful female brand in today's male dominated business world.

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Product Details

ISBN-13: 9781635579963
Publisher: Bloomsbury USA
Publication date: 01/28/2020
Pages: 304
Sales rank: 532,700
Product dimensions: 6.20(w) x 9.40(h) x 1.10(d)

About the Author

Kubi Springer is an award-winning specialist with 25 years of brand experience. She has worked with global brands including Nike, L'Oreal, MTV, London Fashion Week, NY Fashion Week, P.Diddy, Rio Ferdinand, Justin Timberlake, Mariah Carey, Rolls Royce and Aston Martin. Since 2007, Kubi has taught brand marketing in academic institutions and corporate firms, with clients that include: NatWest, Deloitte, Oxford University, London College of Fashion, and NYU.

Kubi has been featured across media platforms including BBC News, Forbes magazine, the Guardian, The Sunday Times and Virgin Entrepreneur Magazine, as well as her own business TV show - 'The Kubi Springer Show' - on Sky 198. She is the host of the 'She Builds Brands Radio Show' on Ruach Radio and is a regular contributor on BBC Radio 5 Live.

Table of Contents

Acknowledgements vi

Introduction viii

1 Own Your Truth 1

2 Let's Start at the Beginning 25

3 Time to Look in the Mirror 43

4 Branding Is Like Dating 75

5 Your Difference Is Your Strength 107

6 Hope Is Not a Strategy 157

7 What's the Plan? 201

8 #DoIT 223

9 Know Your Worth, Then Add Tax 255

10 I Am … 273

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