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IBM and Computing: The Story of the Iconic Company Amid Technological Progress from the Abacus to AI

By William C Shaffer
Hardcover
$34.99
By William C Shaffer
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Computing's early focus on speed for scientific calculations gave way to commercial applications, playing to the strengths of the small company that would become IBM. With a focus on technology, marketing, and perhaps a dash of monopoly, IBM climbed to market dominance and widespread admiration.

Spurred by ambitions to grow even larger, IBM's fortunes faltered. Lou Gerstner, an outsider and the former "Cookie Man" CEO of RJR Nabisco, pulled the company back from catastrophe. Unfortunately, h...