Identity as Strategy: How your corporate identity can fuel your success

In this book, seasoned identity consultant Stijn van Diemen explores eight strategic perspectives on corporate identity, each illustrated with engaging real-world cases. These cases bring the concepts to life, showing how the strategic models can be applied in different contexts. By following these examples, you'll be better equipped to translate the insights into your own organisation, sector, or region.

Filled with dozens of practical models and design principles, this book helps managers ...