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IIMA - Business And Intellectual Property

By Anurag K Agarwal
Paperback
$14.95
By Anurag K Agarwal
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Business and Intellectual Property reflects on the future of Intellectual Property (IP) in the age of new media and shows how—in a rapidly changing business field—managers and decision-makers need to be more perceptive, agile, and vigilant than ever before. Drawing on contemporary business affairs and strategies, it explores the nature and scope of IP and the evolution of national laws and global agreements like the TRIPs to protect it. It also explores measures (use of patents, copyright, ...

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LawBusiness, Commercial & Financial LawIntellectual Property LawIntellectual Property Law - General & Miscellaneous