IIMA Strategies for the Future: Understanding International Business

Have you wondered why international business seems magically simple in text books but inescapably complex in reality? With international business pushing horizons, cross-border activity is rampant and national boundaries are getting blurred. Economies have opened their doors and globalization is the watchword of the hour. Strategies for the Future explores the opportunities of a mingling world with remarkably discerning anecdotes and hands you the tools to master international trade. Profes...