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In Pursuit of Elegance: Why the Best Ideas Have Something Missing
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What made The Sopranos finale one of the most talked about events in television history? Why is Sudoku so addictive and the iPhone so darned irresistible? What do Jackson Pollock and Lance Armstrong have in common with theoretical physicists and Buddhist monks? The answer is elegance.
Matthew May explores why certain events, products, and people capture our imaginations and our loyalty. Defining elegance as the elusive combination of unusual simplicity and surprising power, he pinpoints the ...
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