In search of the Obvious: The Antidote for Today's Marketing Mess

This audio book could upset a lot of people

It is the first to state the obvious: Marketing is a mess. Jack Trout intends to make a lot of people, who made the mess, very uncomfortable. Only then will they begin to look for the obvious solutions that will separate their products from their competitors-in a way that is equally obvious to customers. All this comes with no jargon, no numbers, no complexity, and a great deal of common sense.
The search for any marketing strategy is the search fo...