In The Making

What if the thing you're building is also building you?

In The Making is a powerful blend of memoir, leadership insight, and personal growth. It follows the journey of Michael Ryan Betz—founder, strategist, and community builder—as he navigates change, identity, and ambition to build a modern business with soul.

From a small-town upbringing to scaling a values-driven company, Michael shares the highs and lows of entrepreneurship, creativity, and self-discovery. This isn't a polished how-to ma...