In Training

Getting fit on reality TV is PR guru, Lauren Michaels’, brainchild for gym equipment and fitness company Physicality, Inc. The brilliant PR stunt involves one brave volunteer who wants to be fit badly enough to submit to the not so tender training techniques of personal trainer, Wolf Jennings, whose successful, but non-conventional, methods would make a drill sergeant look like a fluff ball. But when CEO and owner of Physicality, Inc., Claire Amos, decides her PR ace in the hole needs to wa...