Indian Life and Health Insurance Industry: A Marketing Approach

The Indian market with its one billion plus population, presents lucrative and diverse opportunities for various industries. However, the intricacies that make up this m- ket are not very well known to most people, particularly those living in developed countries. India with its numerous and varied sub-cultures presents a microcosmic view of the world itself – it constitutes a small, representative system that has ana- gies to a larger world in configuration and/or development. This makes t...