Order History
Premium Membership & Rewards
Help Center / FAQ
Industrial Marketing Strategy
Paperback
$38.00
(
$76.00
)Save 50%Select a store to view item availability.
Develop customer-focused, market-driven strategies for today'scompetitive marketplace. . .
Industrial Marketing Strategy
Widely regarded as a classic text in the field, IndustrialMarketing Strategy, Third Edition shows you, as a practicingmanager, how to develop the marketing strategies your businessneeds to succeed in a rapidly evolving global marketplace. Thisimportant book covers:
* The basic concepts of customer analysis, buying behavior,buyer-seller relationships, market segmentation...
Industrial Marketing Strategy
Widely regarded as a classic text in the field, IndustrialMarketing Strategy, Third Edition shows you, as a practicingmanager, how to develop the marketing strategies your businessneeds to succeed in a rapidly evolving global marketplace. Thisimportant book covers:
* The basic concepts of customer analysis, buying behavior,buyer-seller relationships, market segmentation...
You May Also Like
Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect
The Unreasonable Hospitality Collection
Hardcover
$29.00
The Five Dysfunctions of a Team: A Leadership Fable, 20th Anniversary Edition
J-B Lencioni Series
Hardcover
$27.00
Investing 101: From Stocks and Bonds to ETFs and IPOs, an Essential Primer on Building a Profitable Portfolio
Adams 101 Series
Hardcover
$16.99