Order History
Premium Membership & Rewards
Help Center / FAQ
Industrial Marketing Strategy
Paperback
$38.00
(
$76.00
)Save 50%
Collect stamps to save with Rewards. 10 stamps = $5. Learn More
Select a store to view item availability.
Develop customer-focused, market-driven strategies for today'scompetitive marketplace. . .
Industrial Marketing Strategy
Widely regarded as a classic text in the field, IndustrialMarketing Strategy, Third Edition shows you, as a practicingmanager, how to develop the marketing strategies your businessneeds to succeed in a rapidly evolving global marketplace. Thisimportant book covers:
* The basic concepts of customer analysis, buying behavior,buyer-seller relationships, market segmentation...
Industrial Marketing Strategy
Widely regarded as a classic text in the field, IndustrialMarketing Strategy, Third Edition shows you, as a practicingmanager, how to develop the marketing strategies your businessneeds to succeed in a rapidly evolving global marketplace. Thisimportant book covers:
* The basic concepts of customer analysis, buying behavior,buyer-seller relationships, market segmentation...