Influence: Persuasion Psychology

Every day, decisions are shaped not only by logic but by the subtle forces of influence and persuasion. Influence: Persuasion Psychology is a compelling audiobook that explores the science behind why people say “yes,” how beliefs are formed, and the methods through which behavior can be guided.

Drawing from psychology, neuroscience, and behavioral science, this audiobook breaks down the principles of persuasion-from authority, reciprocity, and social proof to scarcity, consistency, and emoti...