Influence PEOPLE: Powerful Everyday Opportunities to Persuade that are Lasting and Ethical

Would understanding how people typically think and behave beforeyou engage in a difficult conversation, tough negotiation, or make a simple request be helpful? Of course. Brian Ahearn’s new book, Influence PEOPLE,explores the science behind the influence process—what drives people to take the actions you want them to take, without manipulation or trickery.

Throughout the book you’ll learn how to influence PEOPLE, in the workplace, at home, and in social interactions. This book isn’t about c...