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Innovation Management and New Product Development

By Paul Trott
Paperback
$310.32
By Paul Trott
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Explore key concepts of managing innovation and engage with latest developments in the field

Innovation Management and New Product Development, 7th Edition, by Trott is an established textbook on innovation management, management of technology, new product development and entrepreneurship. It provides an evidence-based approach to managing innovation in a wide range of contexts, including manufacturing, services, small to large organisations and the private and public sectors. The book k...

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BusinessManagement & LeadershipManagement - Professional & Reference