Inside Coca-Cola: A CEO's Life Story of Building the World's Most Popular Brand | Barnes & Noble®

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By Neville Isdell, David Beasley

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Overview

The first book by a Coca-Cola CEO tells the remarkable story of the company's revival.

Neville Isdell was a key player at Coca-Cola for more than thirty years, retiring in 2009 as Chairman after rebuilding the tarnished brand image of the world's leading soft-drink company. Inside Coca-Cola tells an extraordinary personal and professional worldwide story, ranging from Northern Ireland to South Africa to Australia, the Philippines, Russia, Germany, India, South Africa, and Turkey. Isdell help...

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Business Biography Business History Business Biography Industries Consumer Goods Industry - History Consumer Industries Food & Beverage Industry - History Executives - Biography Food, Beverage & Tobacco Industries - Beverages