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Inside Magazine Publishing

By David Stam (Editor), Andrew Scott (Editor)
eBook
$70.99
By David Stam (Editor), Andrew Scott (Editor)
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Inside Magazine Publishing is an engaging and practically-focused textbook exploring all aspects of the contemporary magazine industry. Editors David Stam and Andrew Scott present a detailed analysis of the key elements of the magazine business today with both a look back to the past and a projection of the future. The role of digital and new media platforms and their effect on all aspects of publishing is explored in detail.

The book features a broad range of case studies, written by indust...

Categories

Social SciencesIndustriesMedia & CommunicationsConsumer IndustriesPublishing Industries - General & MiscellaneousMedia - General & MiscellaneousCommunications - General & MiscellaneousPublishers and publishing->Great Britain