Inspired!: Take Your Product Dream from Concept to Shelf

Inspired! provides product launch guidance from an experienced entrepreneur and brand manager who launched Redbull and then his own consumer product, Star Power. Author, Vik Venkatraman, divides the book into three distinct parts: Development, Launch, and Rollout. Before you can have a successful consumer brand, you need to have a killer product and a consumer that wants it, with a package that is eye catching and consistent with its function, as well as with the capabilities of the retaile...