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Instant Appeal

By Vicki Kunkel
Paperback
$19.99
By Vicki Kunkel
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What do some of the biggest business successes in the world have in common? The secret to who and what has staying power lies in deeply ingrained biological and anthropological codes we all subconsciously share. This book teaches you about the instant appeal of evolutionary psychology as it applies to business today.

Instant Appeal reveals the often surprising yet proven reasons behind why we vote for certain people, listen to the same songs repeatedly, and favor one brand over another.

Commu...

Categories

BusinessMarketing & SalesMarketingConsumer Behavior