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Integrated Marketing Communication: Creating Spaces for Engagement

By Daniel Assmus (Contribution by), Jill K. Burk (Contribution by), Vernon E. Cronen (Contribution by), Kelli Lynn Fellows (Contribution by), Kees van het Hof (Contribution by), Jeremy Langett (Contribution by), Paul A. Lucas (Contribution by), Christina L. McDowell Marinchak (Contribution by), Amanda G. McKendree (Contribution by), Leeanne M. Bell McManus (Contribution by), Jeanne M. Persuit (Contribution by), Chip Rouse (Contribution by), Cassandra Vinhateiro (Contribution by), David E. Weber (Contribution by), Jeanne M. Persuit (Editor), Christina L. McDowell Marinchak (Editor)
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$49.45
By Daniel Assmus (Contribution by), Jill K. Burk (Contribution by), Vernon E. Cronen (Contribution by), Kelli Lynn Fellows (Contribution by), Kees van het Hof (Contribution by), Jeremy Langett (Contribution by), Paul A. Lucas (Contribution by), Christina L. McDowell Marinchak (Contribution by), Amanda G. McKendree (Contribution by), Leeanne M. Bell McManus (Contribution by), Jeanne M. Persuit (Contribution by), Chip Rouse (Contribution by), Cassandra Vinhateiro (Contribution by), David E. Weber (Contribution by), Jeanne M. Persuit (Editor), Christina L. McDowell Marinchak (Editor)
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Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. Integrated Marketing Communication: Creating Spaces for Engagement explores how IMC can open up spaces for engagement in our classrooms and our communities. The breadth of the contributors is in the spirit of IMC, examining public and private sector organizations that offer produc...

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