Integrated Storytelling by Design: Concepts, Principles and Methods for New Narrative Dimensions

This thoroughly revised second edition equips readers with cutting-edge skills to create powerful concepts for interactive, digital, hybrid, and multi-platform narratives and experiences.

Readers will gain a comprehensive toolkit to design audience-centric, modular story experiences that transcend current technologies. The book merges theory with practice, offering new models for experience design and strategies to balance narratives, design, and innovation. Updated with new case studies and...