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Integrating New Technologies in International Business: Opportunities and Challenges

By Gurinder Singh (Editor), Alka Maurya (Editor), Richa Goel (Editor)
Paperback
$99.00
By Gurinder Singh (Editor), Alka Maurya (Editor), Richa Goel (Editor)
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The international business sector has been completely revolutionized due to shifts in global economy, digitization, and the Internet. Integrating New Technologies in International Business: Opportunities and Challenges explores the rapid changes in technology that have affected businesses and social environments that are offering new challenges and opportunities for small to mid-size enterprises (SMEs) and start-ups. It highlights how businesses in emerging economies are implementing the ne...

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