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Integrity Selling for the 21st Century: How to Sell the Way People Want to Buy

By Ron Willingham
Hardcover
$29.00
By Ron Willingham
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“I have observed several hundred salespeople who were taught to use deceptive practices like ‘bait and switch’ and encouraged to play negotiation games with customers... In the same industry, I have observed countless people who had been taught to sell with high integrity. Ironically, their customer satisfaction, profit margins, and salesperson retention were significantly higher.” — Ron Willingham

If you’ve tried manipulative, self-focused selling techniques that demean you and your custom...

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