Intentional Practice for Museums: A Guide for Maximizing Impact

Intentional practice is an impact-driven way of thinking and working that places a museum’s raison d’être—achieving impact—at the center of its work. A prerequisite to achieving impact is articulating the kind of impact the museum would like to achieve. An impact statement embodies three essential ideas: staff members’ passions for their work, the museum’s distinct qualities, and notions of what is relevant to audiences. The statement, as well as other work generated from intentional practi...