International führen und steuern: Werkzeuge für General Manager | Barnes & Noble®

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By Peter Rathnow

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This item will be released on Oct 5, 2026

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Overview

Globalisierung, digitale Transformation und disruptive Märkte stellen General Manager und Führungskräfte vor enorme Herausforderungen. Wer internationale Geschäfte erfolgreich steuern will, braucht praxisnahe Werkzeuge, erprobte Konzepte und eine ganzheitliche Sicht.

Dieses Buch liefert genau das: einen systematischen und gleichzeitig umsetzungsorientierten Leitfaden für das Management weltweiter Geschäfte. Es verbindet fundierte Management-Ansätze mit konkreten Praxistipps – von der Gestal...

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Categories

Business Management & Leadership Management - Professional & Reference