Intuitive Marketing: What Marketers Can Learn from Brain Science

Intuitive Marketing introduces a new theory of marketing that does not rely on overt or covert persuasion and does not require treating consumers as “patsies.”

Traditional marketing assumes its purpose is persuasion: it must grab people’s attention, get them to change their minds, and convince them to do what they didn’t know they wanted to do. Marketers compete every day to develop messages that "attract eyeballs," “rise above the clutter,” and achieve “stopping power.”

But to the average c...