Inventing Television Culture: Men, Women, and the Box

During the fertile decade 1955-65 the television institution emerged in a form which would be familiar for the next half century: this book attends to two aspects of its formation. The first entails the production strategies, programmes, schedules, and emergent generic modes as these were invented through a process of trial and error, allied to a close attention to building the mass audience - in short the question of how television invented itself. The second aspect concerns the place of w...