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Invention in PR

By Adam Ritchie
Hardcover
$190.00
By Adam Ritchie
2|
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A handbook for pushing the limits of PR to inventing things, rather than only promoting them. When PR teams live or die on the success or failure of the products and services they support, Invention in PR shows how they can take a stronger hand in their creation.

This book says the profession can do better than waiting for someone else to determine, develop and package what a company sells. It spurs PR pros to go beyond what they're handed and come up with new products and services that chan...

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BusinessMarketing & SalesPublic Relations