Don't lose sales with a less-than-ideal book description. With the right cover copy, your book can be irresistible. In this practical guide, you'll learn to write: * an engaging tagline * a compelling opening * an intriguing ending You'll also learn: * how to distill your plot into a short, exciting blurb * the power of word choice * the crucial role of genre-specific cues * the impact of hiding keywords in plain sight * 3 tried-and-true formats * 2 fun outside-the-box formats You'll find focused advice on what works for romance novels as well as tips you can use no matter what type of fiction you write. With lots of real-life examples and helpful dos and don'ts, this is your go-to guide to writing a book description readers will love. Your novel is irresistible. Your blurb can be too!