It Is Not Just a Press Conference: The Consequences of Crisis Communication While The World Watches

An important part of the homeland security enterprise is the ability of public officials and leaders to communicate effectively with the public. When a crisis strikes, the public's ability to understand and act upon messages provided by officials is often significantly impinged by anxiety, fear, worry and distrust. In these uncertain and traumatic times, the public looks for a trusted voice and steady leadership. The ability to be trusted and lead during a crisis is determined, largely, by ...