It Just Works: The Nine Simple Rules of Apple's Success

Simplicity is Apple's competitive advantage. It Just Works shows how to make it yours. What is the secret ingredient in every billion-dollar product, from the iPhone to ChatGPT to Lego? Simplicity. Humans love simplicity; it's a hard-wired obsession. Apple has built one of the world's most valuable companies on this single principle. But Apple's dedication to simplicity goes deeper than the products billions of us use every day. Simplicity is at the heart of all the ways Apple wins. In It J...