It's All about CEX!: The Essential Guide to Customer and Employee Experience

Of all the things that can make or break your business, the most critical is experience. Great experiences inspire customers and employees to advocate for you, while bad ones do the opposite. It sounds obvious, but so many companies fail because they don't think this essential factor is important to their bottom line.

It's All About CEX! breaks experience down into its core components--success, ease, and connection--and shows you how to get the most mileage out of each one. Containing long-t...