It's Personal: The Art of Building Your Practice

What physicians once resisted--formal marketing and communication programs used to meet the needs of their patients/customers--has now become an important part of everyday business practice. Today marketing is a necessity to establish and maintain a successful medical practice, with the focus on patient/customer service more important than ever before.

Payment models are shifting, government mandates are increasing, patients are becoming more empowered, and physicians want to control their o...