Jean Baudrillard: The Rhetoric of Symbolic Exchange
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Jean Baudrillard has been studied as sociologist, philosopher, cultural theorist, political commentator, and photographer. Brian Gogan establishes him as a rhetorician, demonstrating how the histories, traditions, and practices of rhetoric prove central to his use of language. In addition to Baudrillard’s standard works, Gogan examines many of the scholar’s lesser-known writings that have never been analyzed by rhetoricians, and this more comprehensive approach presents fresh perspectives ...























