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Jean-Pierre Cuoni, a Banker with Heart
eBook
$16.99
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A man’s destiny is shaped by the work he does, but also by his attitude towards life, his values and his ethics. Jean-Pierre Cuoni, founder of the international bank EFG, together in collaboration with his old friend in the ranks Lonnie Howell, embraced the virtues of ethics and loyalty in the disillusioned, practical world of finance. He was the father of the name Private Banking, and revolutionised the traditional management model of the banking institution by promoting independence for h...
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