Jefa in Training: The Business Startup Toolkit for Entrepreneurial and Creative Women

by Ashley K. Stoyanov Ojeda

Overview

Step-by-Step Toolkit to Turn Your Passion Project into a Successful Business

“...a much-needed guide for all of us who need a blueprint to becoming a successful entrepreneur.” —Eva Longoria, award-winning actress, producer, director, activist, philanthropist and CEO of UnbeliEVAble Entertainment

#1 New Release in Hispanic American Demographic Studies

Women, now is the time to build your enterprise. Jefa in Training is the only Spanglish project-launching toolkit and female entrepreneur planner specially made for a new generation of boss women.

A solopreneur and small business guide. A business startup planner and toolkit for women in leadership, business, and beyond, Jefa in Training offers women entrepreneurs the female empowerment needed to take a side hustle to the next level. Whether it’s learning to define your brand, set up a beta test group, or draft an LLC operating agreement, this compendium of lessons, anecdotes, worksheets, templates, and quotes teaches the next generation of women in business how to work for yourself and turn your ideas into something much bigger.

A Latina book by Latinas, for Latinas. Solopreneurs and creatives, you are invited to let go of your fears and finally launch your blog, project, or platform. Jefa in Training isn’t your typical small business book. Part Latinx book, it is a conversation with a special tribe of Latina immigrants, Hispanic American generations, and women of color in financial, media, entrepreneurial, and creative spaces. Explore a more complex view of Latinidad, covering everything from imposter syndrome to micro-aggressions and bilingualism.

Inside find: 

• Author's first-hand experiences
• Guest stories from successful business-women in Latinx companies
• Worksheets and more!

If you’re looking for Hispanic books, women entrepreneur books, women leadership books, or women of color gifts―like Mind Your Business, The Memo, In the Company of Women, or De Colores Means All of Us―then you’ll love Jefa in Training.

Product Details

ISBN-13:	9781642507294
Publisher:	Mango Media
Publication date:	02/22/2022
Pages:	224
Product dimensions:	5.40(w) x 8.40(h) x 0.60(d)

About the Author

Ashley K. Stoyanov Ojeda is a community-builder, business-development strategist, coach, and socialpreneur. Originally from Queens, NYC, and born to a Mexican mom and French-American father, Ashley's career started in the music industry in 2012, working at major record labels, publishers, and venues. After relocating to Portland, OR, post-college, she created her own network for local womxn songwriters, now a national organization that has been featured in The Recording Academy, called #WomxnCrush Music.

Since the rapid growth of her organization, she has dedicated her career to creating opportunities and developing businesses and communities of underrepresented entrepreneurs through her coaching and consulting, and has become known as the Business Hada Madrina (Business Fairygodmother).

Ashley joined The Mujerista team in 2020 to help create and grow The Mujerista Network, a digital network dedicated to empowering and celebrating the next generation of Latinas making an impact en la cultura. Ashley currently resides in Portland, Oregon.

Read an Excerpt

From the Foreword by Beatriz Acevedo, CEO/cofounder of Suma Wealth

Jefa in Training is a declaration that we belong in every space we choose to enter. It’s a call to lead with both heart and strategy. I am beyond proud to have played a small part in bringing this wisdom to even more mujeres through our Suma Wealth bilingual video series, “Jefa Business Bootcamp.” Thousands of Latinas have already been transformed by this knowledge. I know that countless more will be inspired to step into their power because of Ashley's work.

To my fellow Jefas, this is your moment. Lean into this journey, embrace the challenges, celebrate the victories, and always remember that you have a community standing with you. The tools you need to thrive are not only within these pages but also within you. I cannot wait to see the businesses, ideas, and legacies that will be born from your brilliance.

What People are Saying About This

From the Publisher

“Jefa in Training is a much-needed guide for all of us who need a blueprint to becoming a successful entrepreneur. Not only does this book provide the tools, but it provides the inspiration we all need to make that first step! Bravo, hermana!”

—Eva Longoria, award-winning actress, producer, director, activist, philanthropist and CEO of UnbeliEVAble Entertainment

“A great roadmap for a new generation of Latinas who are looking to start an entrepreneurial journey!” 

—Gaby Natale, three-time Daytime Emmy award-winning entrepreneur, author, and motivational speaker

“Jefa in Training by Ashley K. Stoyanov Ojeda is a gift to the Latino and bilingual community of women who are ready to make their entrepreneurial dreams a reality. Gracias madrina!”

—Fernanda Kelly, Emmy award-winning actress/activist, founder and CEO of NYTAQ

“The Hispanic community is the fastest-growing, largest, and youngest cohort in America. Latinas are at the heart of that growth and the time is now for our community to shine. All 30 million Latinas should feel equipped and empowered to be Jefas and in the driver’s seat. The more tools and guidance we can provide for Latinas to grow and shine, the faster we can get there. Bravo, Jefa in Training. #hispanocstar #Togetherweshine!”

—Claudia Edelman, diplomat, communication strategist, and special adviser for the United Nations and We Are All Human Foundation

“Educational, relatable, and inspirational! Jefa in Training provides you with powerful tools you need to kickstart your entrepreneurial journey. It also gives you that push para seguir adelante!”

—Tania Torres, MBA, business coach and co-founder of Latina Approved

“Jefa in Training is exactly the type of book I would have wanted at the start of my entrepreneurial journey. It's an incredible gift for the next generation of Latinas ready to become their own Jefas. The step-by-step advice is on point, with very specific action steps on how to build a successful business. The best part is how Ashley K. Stoyanov Ojeda does it perfectly ‘in culture.’ ”

—Beatriz Acevedo, CEO and co-founder of We Are Suma and Somos Suma, president of Acevedo Foundation

“Latina-owned small businesses are the fastest-growing segment in business, yet we lack accessible resources for our community. Jefa in Training delivers the resources and necessary guidance, chapter by chapter, that break down the fundamentals of business development for Latina entrepreneurs from the perspective of successful Latina founders.”

—Marivette Navarrete, founder and CEO of The Mujerista

“Ashley has brought a culturally competent guide to all aspiring jefas. Her real-life experiences coupled with proven strategies gives us Latinas a guide we can truly relate to. My personal work with Ashley has helped me grow my business, and now other mujeres will have the amazing opportunity to do the same!”

—Alejandra Aguirre, co-founder and owner of Cadena Collective

“When a mujer is paving her own path to success, there is nothing more powerful than seeing someone who looks like her beating the odds and in the position that she aspires to be one day. Representation matters, and Ashely is the resilient leader that our community is fortunate enough to learn from.”

—Estrella Serrato, founder, podcast host of Cafecito con Estrellita, daughter of immigrants, and graduate student

“Creating the path to your dream career isn’t always simple, but Ashley is a guide who will light the way. Through thoughtful prompts, case studies, and easy-to-follow advice, Jefa in Training will equip you with the tools to successfully build a connection between your cultura, ambition, and goals.”

—Zameena Mejia, freelance writer at Latina

Editorial Reviews

“Jefa in Training is a much-needed guide for all of us who need a blueprint to becoming a successful entrepreneur. Not only does this book provide the tools, but it provides the inspiration we all need to make that first step! Bravo, hermana!”
—Eva Longoria, award-winning actress, producer, director, activist, philanthropist and CEO of UnbeliEVAble Entertainment

“A great roadmap for a new generation of Latinas who are looking to start an entrepreneurial journey!”
—Gaby Natale, three-time Daytime Emmy award-winning entrepreneur, author, and motivational speaker

“Jefa in Training by Ashley K. Stoyanov Ojeda is a gift to the Latino and bilingual community of women who are ready to make their entrepreneurial dreams a reality. Gracias madrina!” —Fernanda Kelly, Emmy award-winning actress/activist, founder and CEO of NYTAQ

“The Hispanic community is the fastest-growing, largest, and youngest cohort in America. Latinas are at the heart of that growth and the time is now for our community to shine. All 30 million Latinas should feel equipped and empowered to be Jefas and in the driver’s seat. The more tools and guidance we can provide for Latinas to grow and shine, the faster we can get there. Bravo, Jefa in Training. #hispanocstar #Togetherweshine!”

—Claudia Edelman, diplomat, communication strategist, and special adviser for the United Nations and We Are All Human Foundation

“This is the business guide I wish I had twelve years ago when I first started my entrepreneurial journey. Ashley approaches the business fundamentals in a tone that’s familiar and welcoming for Latinas in a way that has never been done before and is so needed since our entrepreneurial path is very unique and we’re often ‘las primeras.’ May Jefa in Training be the blueprint that opens the path for many more successful businesses founded by Latinas!”

—Ashley Flores, founder and CEO of We All Grow Latina

“Educational, relatable, and inspirational! Jefa in Training provides you with powerful tools you need to kickstart your entrepreneurial journey. It also gives you that push para seguir adelante!”
—Tania Torres, MBA, business coach and co-founder of Latina Approved

“Jefa in Training is exactly the type of book I would have wanted at the start of my entrepreneurial journey. It's an incredible gift for the next generation of Latinas ready to become their own Jefas. The step-by-step advice is on point, with very specific action steps on how to build a successful business. The best part is how Ashley K. Stoyanov Ojeda does it perfectly ‘in culture.’ ”
—Beatriz Acevedo, CEO and co-founder of We Are Suma and Somos Suma, president of Acevedo Foundation

“Latina-owned small businesses are the fastest-growing segment in business, yet we lack accessible resources for our community. Jefa in Training delivers the resources and necessary guidance, chapter by chapter, that break down the fundamentals of business development for Latina entrepreneurs from the perspective of successful Latina founders.”
—Marivette Navarrete, founder and CEO of The Mujerista

“Ashley has brought a culturally competent guide to all aspiring jefas. Her real-life experiences coupled with proven strategies gives us Latinas a guide we can truly relate to. My personal work with Ashley has helped me grow my business, and now other mujeres will have the amazing opportunity to do the same!”
—Alejandra Aguirre, co-founder and owner of Cadena Collective

“When a mujer is paving her own path to success, there is nothing more powerful than seeing someone who looks like her beating the odds and in the position that she aspires to be one day. Representation matters, and Ashely is the resilient leader that our community is fortunate enough to learn from.”
—Estrella Serrato, founder, podcast host of Cafecito con Estrellita, daughter of immigrants, and graduate student

“Creating the path to your dream career isn’t always simple, but Ashley is a guide who will light the way. Through thoughtful prompts, case studies, and easy-to-follow advice, Jefa in Training will equip you with the tools to successfully build a connection between your cultura, ambition, and goals.”
—Zameena Mejia, freelance writer at Latina

From the Publisher