Jems from Johnson: A Guide to Successful Customer Relationship Management

Effective Customer Relationship Management (CRM) begins with a customer's first contact---whether on the Internet, through a call center, or in a brick-and-mortar store. Jems from Johnson: A Guide to Successful Customer Relationship Management provides an up-close look at the life cycle of the retailer-customer relationship. The quality of what follows the first contact, says author Claude Johnson, is every bit as important to your company's success as your product and your sales staff.

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