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Jobs To Be Done: A Roadmap for Customer-Centered Innovation
By Stephen Wunker, Jessica Wattman, David Farber
Narrated by: Tim Andres Pabon
Unabridged — 4 hours, 52 minutes
Audiobook
$24.98
By Stephen Wunker, Jessica Wattman, David Farber
Narrated by: Tim Andres Pabon
Unabridged — 4 hours, 52 minutes
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In a challenging economy filled with nimble competitors, no one can afford to stagnate. Yet, innovation is notoriously difficult. Only 1 in 100 new products are successful enough to cover development costs, and even fewer impact a company's growth trajectory. So how do you pinpoint the winning ideas that customers will love?
Sifting through purchasing data for clues about what might sell or haphazardly brainstorming ideas are typical strategies. But Jobs to Be Done offers a far more precis...
Sifting through purchasing data for clues about what might sell or haphazardly brainstorming ideas are typical strategies. But Jobs to Be Done offers a far more precis...