Judgment on the Front Line: How Smart Companies Win By Trusting Their People

Front-line employees can be your greatest asset-here's how to tap their rich vein of insight and leadership.

Front-line employees who deal directly with customers are the face of any organization. Not only do they have the most impact on how a brand is perceived, but they are also the most valuable source of insight into what customers want and how to give it to them.

Unfortunately, as management experts Chris DeRose and Noel M. Tichy explain, most organizations don't know how to evaluate the...