There's still time! Find the perfect Father's Day gift with store pickup | Shop NowThere's still time! Find the perfect Father's Day gift with store pickup | Shop Now
Add Item to wish listAdd Item to wish list

Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management

By Alice M. Tybout (Editor), Tim Calkins (Editor), Philip Kotler (Foreword by)
eBook
$21.00
By Alice M. Tybout (Editor), Tim Calkins (Editor), Philip Kotler (Foreword by)
Membership Card Icon
Collect stamps to save with Rewards. 10 stamps = $5. Learn More
Formats
See All Formats & Editions
Select a store to view item availability.

Available on compatible , the free NOOK App, and in My Digital Library

NOOK App

Download NOOK app

NOOK Devices

NOOK eReaders

  • NOOK GlowLight 4 Plus
  • NOOK GlowLight 4e
  • NOOK GlowLight 4
  • NOOK GlowLight Plus 7.8"
  • NOOK GlowLight 3
  • NOOK GlowLight Plus 6"

NOOK Tablets

  • NOOK 9" Lenovo Tablet
  • NOOK 10" HD Lenovo Tablet
  • NOOK Tablet 7" & 10.1"
  • NOOK by Samsung Galaxy Tab 7.0 [Tab A and Tab 4]
  • NOOK by Samsung [Tab 4 10.1, S2 & E]

Free NOOK Reading Apps

  • NOOK for iOS
  • NOOK for Android

BN.com website

Go to your Digital Library in My Account

Limit 1 per customer
The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written by respected Kellogg marketing professors and managers of successful companies. It includes:
  • The latest thinking on key branding concepts, including brand positioning and design
  • Strategies for launching new brands, leveraging existing b...

Categories

BusinessMarketing & SalesManagement & LeadershipMarketingBrandingManagement - General & MiscellaneousMarketing - General & Miscellaneous