Kinder als Rezipienten von Onlinewerbung: Triangulationsstudie zum Onlinewerbeangebot und der Werbekompetenz von Grundschülern | Barnes & Noble®

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By Sonja Kröger

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Overview

Sonja Kröger erforscht, inwiefern Onlinewerbung die Lebenswelt von Kindern bestimmt und welche Faktoren dazu beitragen, dass Heranwachsende einen souveränen Umgang mit Onlinewerbung erlernen. Aus medienpädagogischer Sicht erweitert die empirische Studie die Befundlage zu drei Aspekten im Forschungsfeld Kinder und Werbung; Beschreibung struktureller und inhaltlicher Besonderheiten von Onlinewerbung auf den Lieblingsinternetseiten von Kindern; Erfassung der Werbekompetenz von Heranwachsenden ...

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Education Educational Theory, Research & History Education - Research