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By Pieter Klaas Jagersma

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Overview

In 'KLM - Waarheen vliegt gij?' wordt de strategie van de KLM in het algemeen en de alliantiestrategie in het bijzonder op een kritische manier onder de loep genomen. Het boek verschaft een helder beeld waarom het in strategisch opzicht maar niet wil lukken met 'onze zwaan uit Amstelveen'. De strategie van de KLM heeft verrassend veel overeenkomsten met een cryptogram - er is bij tijd en wijle geen touw aan vast te knopen. In 'KLM - Waarheen vliegt gij?' wordt een gedegen analyse gegeven va...

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Business Management & Leadership Management - Professional & Reference