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Kodachrome: How Two Guys Named Leo Changed Photography

By Allan Weitz
Hardcover
$24.95
By Allan Weitz
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Kodachrome: How Two Guys Named Leo Changed Photography is more than a photography book. It’s also the perfect book for students of advertising and marketing.

Through the use of 70 years of print advertising, Kodachrome: How Two Guys Named Leo Changed Photography shows how the J Walter Thompson advertising agency sold the public on how easy it was to take professional-looking color movies and still photographs to an increasingly sophisticated audience over the course of decades.

Kodachrome: ...

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