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La ganancia es primero: Transforma tu negocio en una máquina de hacer dinero
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¡Haz que tu negocio trabaje para ti, obtén ganancias de todos tus ingresos y garantiza la rentabilidad de tu empresa!
En su manera franca y entretenida, Mike Michalowicz revela por qué la fórmula tradicional ventas - gastos = ganancia no sólo es contraria a la conducta humana, sino un mito que te encierra en un ciclo interminable de vender más y aprovechar menos.
La ganancia es primero adopta un enfoque conductual de la contabilidad y propone la siguiente fórmula: ventas - ganancia = gastos...
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