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La venganza del punto clave: Hiperrelatos, superdifusores y el auge de la ingeniería social
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El libro más personal de Malcolm Gladwell, «un gurú de lo más carismático» (San Francisco Chronicle), una guía para entender las epidemias del mundo moderno.
Veinticinco años después de la publicación de su primer libro, Malcolm Gladwell retoma las lecciones de El punto clave con la intención de iniciar un debate difícil sobre las epidemias. Es el momento de reconocer nuestro papel en su génesis y ser honestos acerca de todas las formas sutiles y a veces ocultas en las que intentamos manipu...
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