Launch!: The Critical 90 Days from Idea to Market

Launch!: The Critical 90 Days from Idea to Market

by Scott Duffy



Product Details

ISBN-13: 9781591846062
Publisher: Penguin Publishing Group
Publication date: 03/20/2014
Pages: 240
Product dimensions: 6.30(w) x 9.10(h) x 1.10(d)
Age Range: 18 Years

About the Author

Scott Duffy is the CEO of the Scott Duffy Training Group. He began his career working for bestselling author and speaker Tony Robbins and went on to work for big media brands like CBS Sportsline, NBC Internet, and His latest venture was acquired by Richard Branson’s Virgin Group. He lives in Southern California with his wife and two children.


Table of Contents

Preface xv

Introduction: The Entrepreneur Economy 1

Ink Versus the Mac 3

On a Mexican Highway 6

Small Is the New Big 10

A Playbook, Not a Textbook 14

Find a Way to Simple 18

Stage I The Prelaunch Checklist: Thirty Days to Prepare

Chapter 1 What's Your Big Idea? 25

How to Buy a Rainforest 25

Oil Right Under Your Feet 32

Are You Sitting on Top of a Billion-Dollar Idea? 34

Let Go of Your Nut! 37

Chapter 2 Protecting What's Most Important 41

The Sure Thing 41

The Fastest Way to Lose Your First Million 46

All for One and One for All 51

Super Balls and Glass Balls 57

Ten Thousand Reasons Why You Will Succeed 60

Chapter 3 Your Environment 65

Crabs in a Bucket 65

Your Fab Five 67

What Do Those Note Cards Say About You? 71

Write Your Own Story 76

Stage II Fueling the Tank: Thirty Days to Assemble Your Resources

Chapter 4 Business Planning 81

Biceps and Business 81

Start with the Last Page First 85

The One-Page Plan 88

An Expensive Hobby 89

Not Every Problem Is Made to Be Solved 91

Chapter 5 Securing Your Crew 95

Broke or Billions? 95

Your Role as Flight Commander 99

Three Plays 105

The Perfect Marriage? 110

This Is What You Asked For! 114

Chapter 6 Unlocking Creativity 119

Torn Carpet, Chipped Paint 119

Vegas and Video Games 122

Chapter 7 Raising Capital 127

Trading for Tickets 127

Cannibal Women in the Avocado Jungle of Death 130

The True Path to Raising Capital 133

Where Will the Money Come From? 135

The Big Meeting 137

The Fastest Way to the Door 140

The Callback 144

Tricks of the Trade 146

Stage III Countdown and Blastoff: The First Thirty Days of Business

Chapter 8 Go to Market! 151

Hammers and Nails 151

Riches in Niches 155

Crickets 159

Crowdsource Your Sales Force 164

Your Buyer Blueprint 168

Chapter 9 Maintaining Your Altitude 172

The Ninety-Day Checkup 172

Cash and Cardboard 174

Kryptonite 178

Chapter 10 If Things Go Sideways 182

Learning How to Crash 182

Panic Faster 184

We're Our of Toilet Paper 187

Seventeen Days 192

Epilogue: Steady as She Goes 197

Wing Walk 197

The Circus and Start-ups 200

Twenty Thousand Miles per Hour 202

Keep Your Eyes on the Horizon 204

Fill Your Cup First 206

Acknowledgments 209

Resources 211

Index 213

What People are Saying About This

From the Publisher

“Launch! will help any entrepreneur take a new business to the moon. Scott Duffy’s step-by-step advice is like mission control for getting your next great idea off the ground.”
HARVEY MACKAY, author of the #1 New York Times bestseller Swim with the Sharks Without Being Eaten Alive

“The perfect solution for anyone who has ever asked, how do I succeed in business?”
GREG REID, bestselling author of Stickability and filmmaker

“If you are ready to fast start your business and Launch! it with wisdom, intelligence, and a brilliant opportunity to earn more, easier, and in less time, then read Scott Duffy’s book. It will give you the creative thinking and insights to succeed more profitably than you ever imagined. I wish I had had it when I launched.”
MARK VICTOR HANSEN, cocreator of the Chicken Soup for the Soul and the One Minute Millionaire series

“Scott inspires you to Launch! and take your life to a whole new level!”
LES BROWN, bestselling author of Live Your Dreams and It’s Not Over Until You Win

“No other recent book on start-ups takes a comprehensive view of the business and human elements of entrepreneurship like Launch! Scott Duffy offers a practical big-picture guide for aspiring entrepreneurs navigating the crucial first 90 days of launching a business. From team building to personal motivation, financial planning to family sacrifices, Duffy uses poignant anecdotes from his own prolific career to bring the lessons of Launch! to life. A must read.”
MARK SIEGEL, managing director, Menlo Ventures

“Who’s hungry for Launch!? Scott Duffy has done a phenomenal job crystallizing the hard work it takes and strategies required to put something on the map.”
BEN KAUFMAN, founder, and Mophie

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