Launch Tomorrow: The Market Validation Playbook for Impatient Product People

This book is about that side project of yours. Regardless of whether you are a hacker or a hustler, this book will show you there is much more to landing pages than button colors. In this book, you will discover:

• How to lay bare your chosen market so that you can enter it effectively
• Finding an effective source of customer acquisition for both validation and sales, so that you can acquire prospects and customers like twisting a spigot handle
• Using previously unavailable quantitative tools f...