Lawyers, Liars and the Art of Storytelling

Storytelling - what it is, why it matters, how to do it - is not a metaphor for legal advocacy. It is legal advocacy itself, and it is not limited to jury trials or court appearances: It relates to every aspect of a lawyer’s work.

The practice of law is the business of persuasion, and storytelling is the most effective means of persuading. A credible lawyer capable of telling a well-reasoned story that moves the listener will always beat the lawyer who cannot. But just recognizing the centra...