Lead Designer's Handbook: The Lead Designer and Design Management

Despite co-ordination being the principal focus of the Lead Designer’s role, there is very little written about how to undertake these duties. What tools can the Lead Designer use to address the many complexities of developing a design as part of an iterative process? How can the Lead Designer redefine what they do using a digital world to provide profoundly different and new services? This book analyses at all of these questions, setting out how the Lead Designer can perform effectively an...