Leadership, Communication, and Social Influence: A Theory of Resonance, Activation, and Cultivation

Can you identify five political leaders whose ideas you don’t share but for whom you still have respect? Or multiple media channels and news outlets you tend to disagree with but still listen to? In an age of heightened and polarized ideologies and viewpoints, it is becoming increasingly important to engage in critical self—reflection about the dynamics of social influence in our personal and professional lives, and the responsibility we each bear as agents of social influence in local and ...